Art renegade Ginger Shulick lends us some of tips for artists in 2010.

Artist's Statement

Few things rival the thrill of seeing oneself featured in the press. It serves not plainly as acknowledgement, or perhaps more satisfyingly as validation, but it means that your story, your artistic pursuits are compelling beyond the familiar, eternal adoration of friends and family. A new audience, a meaningful collaboration – free publicity really is a cool thing. For all its personal and professional benefits, garnering media attention requires a little finesse. A few suggestions on how not to antagonize…

A primer on putting together a press release to promote your events. This article contains an overview of the neccesary components, steps and formatting for generating a standard release.

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